A sarcastic playfulnesswatchAnd? Groovisions handledwatchWhat is
Groovisions is a Tokyo design studio. An art group that operates in a variety of fields, including music, publishing, products, interior design, fashion, and the web, with a focus on graphics and motion graphics.
With them,Q＆Q SmileSolarcollaboration. Here, we asked Mr. Ito, representative of Groovisions, about his thoughts on designs and the manufacturing of Groovisions.
Interesting to change your perspective
-This time, we visited Groovisions' office to talk to Mr. Ito, representative of Groovisions. That's a wonderful office.
Ito: Thank you.
Groovisions Representative Ito
The stylish office was decorated with art books and previous works.
-I have a question about this collaboration watch right away. What theme was designed?
Ito: Thiswatchis designed with the theme of "playfulness."watchis "for checking the time," but personally I don't think that the function is that much, right? I think so.
-What do you mean?
Ito:watchI think many people are now enjoying it as an accessory rather than a tool to check the time.
-I see. surelyQ&Q SmileSolarofwatchI also want them to enjoy it casually as part of fashion.
Ito: That's right. that's why,"watchEven though we said "design of the design," I wanted to design with a free idea and not bound by stereotypes.
--And this collaboration watch appeared.
Ito: Collaboration Watches often show "When using a smartphone or computer, it appears on screen.roadingmark" is designed.
-This is a mark you often see while downloading or logging in to a site! This mark, which is "waiting time," gives a rather negative impression.
Ito: It has an ironic design, isn't it? However, waiting times can also be enriched depending on how you think about them. I think the playful elements give us new insights. Is that the message?
-It's a novel idea that this mark was adopted from that perspective!
Ito: I wouldn't choose this design if I was just to check the time. But I'm sure there are many people who feel like they're so interesting that they'll try wearing it. I recommend it to people who want to add humor to their everyday lives.
Groovisions shape simple and clear ideas
-You've been suggested several collaborative watch designs. All of them were wonderful designs, and it was difficult to narrow them down to one.
Ito: Four people came up with ideas to create this collaboration watch.
-When creating this product, is there anything you are aware of as "groovisions"?
Ito: This timewatchRegarding this, we received an order saying, "Please design freely," so each member enjoyed designing freely. However, I am always conscious of "simple and clear ideas." It's like how to shape ideas. The work we receive always has challenges, and how to solve them is important. How can you convey it in shape? I'm always aware of that.
--That's right. Q&Q SmileSolar would be great if many people could pick up the item and enjoy the daily life, including waiting times.
Conclusion
The collaboration watch designed by the groovisions is now on sale. thiswatchPlease wear this and spend a unique life.